Consumer Buying Behaviour free essay sample

Metro shoes Metro shoes store opened its doors to the public in colaba, Mumbai. Over the past six decade,the company and the brand have become synonymous with unmatched quality,skilled craftsmanship and fashion product in the footwear high fashion product in the footwear industry. It gives customer affordable luxury and strive for the best. It provide latest collectionof fashion footwear for women including etc. Metro shoes offer the Indian and international designs in footwear. also offer a new and unique range that will set fashion trend. Location:- MG road main market, pune Customer analysis Footwear purchase has been assumed to be a high customer involvement because of intimate nature of the product and its affect on customer in case of bad quality. This has implications for commitment from consumers and also on the purchase decision making process. We have conducted a paper based survey to collect primary information about the customer behaviour and preferences. We will write a custom essay sample on Consumer Buying Behaviour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our response set consist of 20-25 usable response. Through paper based survey, most of the customer gives first preference to durability quality, second price, then style and fashion so on. The stores are well built, so that people get easily attracted towards the product. And through observation, we analyse that most of the customers are youngster middle age group i. e 18 to 25 yrs 25 to 35 yrs. Mostly ladies customer demanding stylish and unique footwear which comes between the range of 1000 to 2000 rupees, and footwear must be comfortable and durable from my observation it is one the most important aspect. Customer demand the latest collection of fashion footwear. Also observe that, good salesmanship affect the consumer buying decision. It play a important very role to handle different type of consumer behaviour and built Istrong and long term customer relationship which is another one of the impotant aspect in marketing. People visit metro shoes store because they offers * Indian international designs in footwear * Lots of varieties * Good collection * New and unique range that will set fashion trend * Durability and quality.